You Website Will Be Assimilated

As is fairly typical during my day, I checked UnderConsideration's Quips. It's basically a wall where Armin Vit posts cool design-related things on the left, and visitors do likewise on the right. Sometimes it's just normal stuff, sometimes it's cool stuff. And sometimes, just sometimes, there is something so amazing it blows my mind. It's no secret that YouTube has been getting revamped by people wanting to use it in new ways. Many will already be familiar with Nintendo's very cool advertisement for WarioLand: Shake It. If you've been a loyal reader here, you may also be familiar with YouTube Street Fighter.

Well, BooneOakley just blew my mind. Think about the video below that you're about to watch. That is their website. Yes, that's correct. Their website is embedded in my website as a fully-functioning, fractal-style, mind-blowingly creative concept:

That this can happen, period, is incredible. You can even try going to their home domain: www.booneoakley.com. Guess what you'll be redirected to? Yep. Not only do they not need to design or host ANY content, they can have any other company (or design blog, a lá MakeSeriously) HOST their website by embedding the YouTube video. It helps that they're creative and have cool work anyway, but the concept itself is just amazing.

The only costs for their entire web promotional efforts are to purchase a domain name. No hosting required. No site-building. No broken links to worry about. No one to maintain content. No bandwidth restrictions (thank you third-party hosting!) All of those costs slashed, with SO much value added by taking advantage of a free, universally known video hosting website. They can have their whole website hosted anywhere that a video can be embedded. They can upload and easily change content and "linking" at any time. It's just so cool to see companies to look at new forms of "media" and take such great leaps to make them awesome.