It's been too long between posts, so I thought I'd pop in a few words. (Posting has been on the backburner with the million things I have to get done as well as the broken A/C in the house this week, going on day 4 of 90+ heat with no relief!)

Yesterday was the staff retreat for the agency I work at. This year we had a bit of fun with social media at the Indianapolis zoo. Instead of a traditional scavenger hunt, we had our resident pregnant lady sending us tweets for clues from back at the Riverhouse (she couldn't do the walking, so she got the joy of being home base). The team leaders each were subscribed to her (protected) feed, and as they got clues remotely the teams were to take photos to match the clue and then upload them to flickr. All in all it was a very fun experience.

At the end of the day, my colleague working home base commented that it was fun to be back at control because she got to see what was happening in next-to-real-time as we uploaded and tagged our photos. She knew where we were and what we were doing, and got to watch the search unfold as we completed it. While I'm sure the scavenger hunt idea using social media isn't new by any means, I think it serves as a great example of how social media can be used.

For instance, suppose you have multiple reporters in who agree to set up a single flickr account and then individually post to sets. Now you get to watch the story unfold from three different angles as it happens, and something that would otherwise be missed by a lack of personell or cooperation can be caught. Or maybe you're lost and need help. You can send out images of where you are and can get immediate feedback if anyone can identify the landmarks. It's very, very powerful when used creatively.