Wacom. Oh. Em. Gee.

Found this little gem of an ad in the last Print Magazine. As a disclaimer: if you are the subject of the stock photography used by the designer of this ad, all comments are directed at the ad and not at you. They are commentary on the juxtaposition of the ad, and not on you yourself. That said, let's move on to the ad. What's wrong with this picture:

The most glaring mistake in the ad is the happy little photoshop accident where a layer got shifted (or perhaps not turned off) and so there's a magic pen floating around. Yay magic pen! It's okay for a minute, just an accident right? Keep it in the back of your mind, what it leads to may be disturbing. So we keep going on with the ad. Given the model's posture and facial expression, I can only imagine reading the headline "I Love My Pen" a bit like Kelly would (NSFW, language). The headline really reads more like "I Love My Pen. Oh. Em. Gee." You give 'em attitude Wacom! Sassy! And then there's the copy. Apparently the model is Tyler, who Wacom knows personally and who they hired because he loves his pen, oh. em. gee. According to the paragraph at the bottom however, this isn't about his pen. It's about why he's named Tyler. Curiously, it's something I've always wondered myself, I just never thought Wacom would take the initiative in explaining it. Wait. No it's not. Tom-foolery Wacom! Why do you toy with my emotions so! Okay, so it really explains that when he's using the pen to do things, it doesn't leave his hand. That's a pretty big step up in technology. Things that don't leave your hand when you use them. It's almost like.. like.... everything else that you use...? And working with the pen helps you work on your workload. Good call. I'm sold. And then you use that random catchy little phrase "Listen. Share. Learn" Seems about par for the course. Following that you invite us to "Come to Grips With" our "Pen Love". Get it? Grips? Because you grip pens!

So there are a few mistakes. But wait, it's all getting clear. I'm re-examining the photoshopping error... he was never holding that pen! You added it in! Tyler never had a pen, he probably doesn't even like them! He's probably a pencil guy, you decievers you! Well, if the pen isn't real... maybe he's not Tyler at all! How could you! My whole paradigm has fallen apart, advertising is a lie! How can it be!